If you’re wondering how to stand out on Pinterest in 2025, you’re not alone. With millions of new pins posted daily, the competition is fierce. But here’s the truth: Pinterest pin design tips that actually work in 2025 are all about strategy, visuals, and psychology. Whether you’re a creator, blogger, or eCommerce store owner, this guide will help you create scroll-stopping pins that bring results.
Let’s dive in!
1. Use Bold, Easy-to-Read Fonts
One of the most effective Pinterest pin design tips that actually work in 2025 is choosing fonts that are bold, clear, and readable on mobile. Over 85% of Pinterest users scroll on mobile devices, so if your text is hard to read, your pin gets skipped.
Best practices:
- Use sans-serif fonts like Montserrat, Open Sans, or Poppins.
- Keep the headline font large and limit to 1–2 font styles per pin.
- Avoid script fonts unless they’re used minimally.
If you’re looking to build long-term success on Pinterest, don’t miss our in-depth blog post: Why Staying Consistent on Pinterest Is the Real Secret to Success. It dives deep into how showing up regularly with optimized pins and a clear content strategy can skyrocket your Pinterest growth. Learn how consistency paired with smart design can make your Pinterest strategy unstoppable.
2. Stick to 2:3 Aspect Ratio (1000×1500 px)
Pinterest itself recommends the 2:3 ratio because it’s ideal for vertical scrolling. Pins with the wrong size might get cropped or ignored in the feed.
Why this matters:
Pins with correct dimensions not only look better but also perform better in Pinterest’s algorithm. It’s a simple yet powerful design move.
3. Add a Strong, Keyword-Rich Text Overlay
This might be the most underrated yet Pinterest pin design tip that actually works in 2025 — using your focus keyword in the text overlay. If your pin is about “budget summer outfits,” say it on the image!
Tips for writing overlays:
- Keep it short and direct (5–8 words).
- Focus on benefits or solutions (“5 Outfits Under ₹999” or “Style Tips That Actually Work”).
- Use high-contrast text over images to ensure visibility.
4. Stick to a Consistent Color Palette
Branding matters. Using a consistent color palette makes your pins instantly recognizable. In 2025, Pinterest favors high-quality, aesthetic visuals. That means colors that align with your brand and appeal to your niche audience.
Pro tip:
Use 2–3 main colors throughout your pins. Soft pastels are hot in lifestyle niches; bold primaries work great in tech and business.
5. Include Your Website or Logo Subtly
Pinterest is a traffic goldmine, but only if users know where to go. Add your URL or logo at the bottom corner of your pin—small enough not to distract, but visible enough to remind users where the content came from.
6. Make It Click-Worthy with Curiosity Hooks
Headlines that spark curiosity drive clicks. This tactic has worked for years, and it’s not going anywhere in 2025.
Examples:
- “You Won’t Believe This Pinterest Hack!”
- “10 Pins That Went Viral (And Why)”
- “Most Beginners Miss This One Design Trick”
Use emotional triggers like surprise, fear of missing out (FOMO), or exclusivity to boost engagement.
7. High-Quality Images Are Non-Negotiable
Blurry or poorly lit images? Instant swipe. In 2025, Pinterest rewards high-resolution, crisp, and professional-looking images.
Sources for great visuals:
- Original photography
- Stock photo sites like Pexels, Unsplash, or paid tools like Canva Pro
- AI-generated backgrounds (but make sure they look natural and brand-aligned)
8. A/B Test Pin Designs Regularly
Even the best design won’t work for every audience. That’s why A/B testing is a must. Try two versions of a pin with different headlines, layouts, or images and track which one performs better.
Use Pinterest Analytics or Tailwind to monitor pin saves, clicks, and impressions.
9. Animate Your Pins (But Don’t Overdo It)
In 2025, animated pins are gaining traction. Movement catches the eye, but too much and it becomes distracting.
Ideas for animation:
- Text fading in or sliding up
- Sparkles or arrows pointing at your CTA
- Subtle zoom-in effects on photos
Use Canva, Adobe Express, or Pinterest’s own tools to create animated pins.
10. Always Add a Call-To-Action (CTA)
Want them to click, save, or shop? Tell them. CTAs boost conversions and guide the user journey.
Effective CTA examples:
- “Save this Pin for later!”
- “Click to get the full guide.”
- “Shop the looks now!”
Don’t leave your audience wondering what to do next.
Final Thoughts: Pinterest in 2025 Is Visual SEO
To win on Pinterest in 2025, you must think like a designer and a strategist. These Pinterest pin design tips that actually work in 2025 are based on what Pinterest favors right now—clarity, consistency, curiosity, and conversions.
Start applying these tactics, and you’ll not only see more engagement on your pins but real growth in traffic, brand awareness, and sales.